Friday Thought - When the buyer's intent is not enough
As a B2B demand generation marketeer, you naturally want to get a handle on your ICP, buyer personas, and critical stakeholder &...
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clairporteous5
- Oct 25, 2022
- 3 min
Why hire a fractional CMO?
Fractional CMO why hire one and the benefits
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clairporteous5
- Aug 11, 2022
- 5 min
B2B SaaS Marketing Emails Top Tips
Introduction If you're in the SaaS industry, then you know how important it is to nurture your leads. Email marketing is one of the best...
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clairporteous5
- Aug 10, 2022
- 4 min
What is the difference between demand generation and lead generation?
Demand generation is one component of the entire sales cycle and can often be confused with lead generation. Demand generation is one...
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clairporteous5
- Sep 8, 2020
- 2 min
Checklist for hiring a good freelance B2B, B2C demand generation marketeer
It's now been over 3 months since I stepped away from a full-time employment role into the world of a freelance B2B, B2C, demand...
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clairporteous5
- Jul 20, 2020
- 3 min
Does fortune favour the brave? What to expect coming out of Covid.
During the pandemic, experts cited that internet usage increased by 50-70% driven by people's pursuit of online entertainment, and social...
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clairporteous5
- Jun 30, 2020
- 2 min
What is harder to do? B2B or B2C Marketing?
Having worked a lot in both areas, I asked myself the question. Neither is easy. Both are taught and also self-learned. Both take years...
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clairporteous5
- May 26, 2020
- 2 min
10 reasons why COVID for me has been life-changing
When COVID-19 became a global pandemic and we all started to work from home, I faced a really uncertain future. Prior to the outbreak, I...
55 views
clairporteous5
- May 26, 2020
- 1 min
My 15 business lessons
I've spent 20 years scaling businesses across B2C and B2B from the first global mobile shopping site, through to a leading men's...
35 views
clairporteous5
- May 26, 2020
- 1 min
Working remotely. Your 10 tips to success
I've now spent over a month working remotely. My team are all at home. The office is closed. Video-conferencing, email and messaging now...
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